Added: 19 June 2018
Hyundai’s new vision will see a staggering 30 new models launched within the next five years. The ambitious move will see the Korean outfit strive to become the biggest Asian automotive company in Europe. It will prove to be a hugely exciting team for the manufacturer as they strive to deliver the most adventurous, dynamic and exciting cars around.
Hyundai have earmarked four different sections to help fulfil their goal: DNA models, Future Mobility, SUV and performance & emotion.
The first focal point for the Korean brand will be within their ‘DNA’ cars, the core of the Hyundai models: the i-range. This group of cars currently make up more than 55% of their total sales and consists of the i10, i20, i30, i30 Fastback and the i40. The focus will be ensuring there are continual developments and advancements across the range, being a dominant force in each sector and continuing the company’s growth.
Hyundai offers a huge range of engine options within their current line-up and this is set to expand further. There are set to be another 14 eco-friendly engine options available ahead of 2021. There will be 5 new hybrid powertrains introduced, 4 plug-in hybrids, 4 pure electric options and one fuel-cell electric vehicle, most of which will be made readily available across Europe.
Hyundai stepped into the ever-growing SUV range with the highly-heralded Santa Fe back in 2001. Since then the market has grown inconceivably and Hyundai’s SUVs have gone from strength-to-strength with the introduction of the Tucson and the brand new Kona. Hyundai will continue to develop their family SUVs and just this year an all-electric version will hit showrooms.
Hyundai have introduced their very first performance model in the new i30N, however, this will just be the start for the Hyundai N Brand. The N models will focus on delivering maximum driving enjoyment in a new adventure for the Korean manufacturer. The Hyundai engineers can fall back on their experience from the World Rally Championship and their development at the Nurburgring. From straight line speed, aerodynamics, cornering, from race tracks to the road, we can’t wait to see what the future developments of the Hyundai N range will bring.
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