Chery has won Best Value Brand at the 2026 Autotrader Drivers' Choice Awards, an award decided by the people who actually own and drive the cars. Hundreds of thousands of drivers cast their votes, and Chery came out on top in its category.
The Drivers' Choice Awards carry weight because they are not handed out by a panel of judges. They reflect what owners think once the car is on their drive and in daily use, which is the part of ownership that matters most when you are deciding where to spend your money.
For anyone weighing up a new car on value, that vote is worth paying attention to. Value is about more than the price on the windscreen. It is what the car gives back over the years you own it, from the standard kit and running costs to how well it holds up day-to-day. A win in this category says owners feel they got their money's worth.
The result also says something about how the market is shifting. Every nominee in the category was brand new to the UK, and Chery took the title ahead of Jaecoo and Leapmotor, ending Dacia's long run at the top of the value rankings.
What stood out to owners was how much car they got for the price. Several pointed to the technology and comfort, singling out the large central screen and the parking cameras, and noted that the level of kit rivalled far more expensive brands while costing a good deal less. That gap between price and what you actually get is the heart of the award.
Richmond is a certified Chery dealership, and you can see the full range at our Bognor Regis showroom. The team can talk you through specifications and pricing, as well as line up a test drive in the cars available now.
The Chery new car range at Bognor Regis
Experience the full new range at our Chery Bognor Regis dealership. The line-up runs from a compact SUV through to a seven-seater hybrid, with petrol and Super Hybrid options across the family.
| Model Name |
Body / Seats |
From (Cash) |
From (Monthly) |
| TIGGO 4 Super Hybrid |
5-seater compact SUV |
£19,450 |
£289 deposit, £289 per month |
| TIGGO 7 |
5-seater medium SUV |
£23,050 |
£279 deposit, £279 per month |
| TIGGO 7 Super Hybrid |
Long-range 5-seater |
£27,596 |
£329 deposit, £329 per month |
| TIGGO 8 |
7-seater larger SUV |
£25,964 |
£329 deposit, £329 per month |
| TIGGO 8 Super Hybrid |
Long-range 7-seater |
£29,700 |
£349 deposit, £349 per month |
| TIGGO 9 Super Hybrid |
7-seater larger hybrid SUV |
£39,239 |
£539 deposit, £539 per month |
Model links
New Chery cars for sale at Richmond Motor Group
Richmond Motor Group is a certified Chery dealership. Chery Group was established in 1977 and has grown into a major force in the car industry. Its subsidiary, Chery Automobile, was the first Chinese car brand to pass one million domestic sales. As Chery expands into international markets, the team at Richmond is ready to help you find the right car.
Your local Chery dealer
For more on the range, current offers and availability, get in touch with the team at our Chery Bognor Regis showroom. Use the online contact form, give us a call, or visit us in person.