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A New Chery Dealership is Coming to Southampton

Richmond Southampton is opening a brand new Chery showroom in July 2026.

We are delighted to announce that Chery Southampton is coming to Richmond Motor Group in July 2026. Following the successful launch of our Chery Bognor Regis site earlier this year, Richmond Southampton is expanding its offering with one of the fastest-growing automotive brands on the current market. We're excited to introduce Chery to our Southampton dealership, giving local drivers access to a dynamic new range of vehicles. Customers will be able to choose from five impressive SUV models, available with both petrol and hybrid powertrains, combining modern design, advanced technology, and exceptional value.

In addition to a stellar line-up of exceptional models, the new Richmond Chery Southampton dealership will offer a comprehensive range of services, including authorised servicing and repairs, MOT testing, and genuine parts. Our team of expert technicians and manufacturer-trained customer service specialists will be on hand to support you with all your motoring needs.

Chery Southampton concept image

Concept image for illustrative purposes only. The final building design, materials, features, and appearance may differ from those shown and are subject to change during the development process.

Why Chery?

Voted Best Value Brand at the Autotrader Drivers' Choice Awards 2026, Chery is redefining what drivers can expect from a modern SUV, combining striking design, smart technology and efficient hybrid powertrains at an accessible price point. Whether you're commuting, running errands or heading off on a family adventure, Chery vehicles are designed to make every journey more comfortable, connected and enjoyable.

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The new showroom will be conveniently located on West Quay Road, directly opposite IKEA and adjacent to our existing Richmond Hyundai showroom.

Richmond Chery Southampton map


Meet the Team at Richmond Chery Southampton

  • Charlie Bishop
    • Dealer Principal
  • Dean Elder
    • General Sales Manager
  • Corin Franklin
    • Sales Manager

As the parent company of both Jaecoo and Omoda, Chery has established itself as a major global automotive manufacturer. Its worldwide success has been built on a commitment to providing the friendly, personal service that customers value.

Delivering that service will be a knowledgeable local team, led by Dealer Principal Charlie Bishop, who has been with the Richmond Group for over a decade. He will be joined by General Sales Manager Dean Elder, who brings a wealth of local automotive experience, and Sales Manager Corin Franklin, who has worked in the Motortrade for more than 10 years. Together, the team will help customers discover the Chery range, arrange test drives, explain Chery Super Hybrid technology and provide expert advice throughout the ownership journey. We look forward to welcoming customers to discover the Chery brand and experience the exciting new vehicles for themselves.


All-new TIGGO 4

ALL-NEW TIGGO 4

Introducing the All-new TIGGO 4, powered by Chery Super Hybrid technology, and built for your fast-paced lifestyle. Enjoy exceptional fuel efficiency, smart performance and confidence on every journey.

Discover More >


TIGGO 8

TIGGO 8

Awarded Car of the Year as well as Hybrid Hero by the 2026 Carwow Awards, the TIGGO 8 is a modern seven-seat SUV, with state-of-the-art technology throughout.

Discover More >


25 June 2026

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