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Welcoming Chery to Richmond Motor Group

We're expanding our Bognor Regis dealership in 2026 to include Chery.

2025 was a great year for us at Richmond Motor Group, and we've already started off 2026 in style. We're excited to reveal some fresh news from our Bognor Regis site. We're happy to announce that we're introducing Chery to our range of brands - with five models to choose from covering both petrol and hybrid powertrains.

We're expanding our Bognor Regis dealership in 2026 to include Chery - a Chinese brand that is the parent company of both Jaecoo and Omoda. Chery's reach across the globe is extensive - since 2012 they've been in partnership with Jaguar Land Rover to produce their vehicles in mainland China. The new Chery vehicles that we'll have available in Bognor Regis cover the compact to midsize SUV segment, with five new breathtaking models.

Chery TIGGO 8

New Chery Cars in Bognor Regis

Our partnership with Chery brings the TIGGO range to the South Coast - affordable SUVs that are ideal for both rural and city life. The Chery TIGGO 7 and TIGGO 8 both have 5-star Euro NCAP ratings, meaning they're among the safest cars on the the UK's roads - they even appear on EuroNCAP's Safest Family Cars list.

Can I buy a Chery Car in the UK?

Yes! At Richmond Motor Group we're a certified Chery dealership. You can test drive, buy new or finance a new Chery car from our site on Saltbox Road in Bognor Regis.


TIGGO 7

TIGGO 7

A feature-packed five-door SUV that's both fun and reliable. The TIGGO 7 is the original TIGGO and provides incredible value for money.

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TIGGO 9 Super Hybrid

TIGGO 9 Super Hybrid

Powered by Chery's Chery Super Hybrid (CSH) engine, the TIGGO 9 is our flagship model that boasts all of the largest stats. As a modern seven-seater SUV, the TIGGO 9 is efficient and self-charging.

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Who makes Chery Cars?

Chery are a works manufacturer - producing their own vehicles, engine and all. Chery Automobile Co. Ltd are headquartered in Wuhu, China, but their vehicles are manufactured all across the globe.

Meet The New Chery Range in Bognor Regis

The TIGGO range will be available from our dealership in Bognor Regis in early 2026, complete with servicing packages and financing available too - the Chery TIGGO 7 and Chery TIGGO 8 will also be available as part of the Motability Scheme.

TIGGO 7

  • Petrol
  • 5-Seater SUV

TIGGO 7 Super Hybrid

  • Petrol Hybrid
  • 5-Seater SUV

TIGGO 8

  • Petrol
  • 7-Seater SUV

TIGGO 8 Super Hybrid

  • Petrol Hybrid
  • 7-Seater SUV

TIGGO 9 Super Hybrid

  • Petrol Hybrid
  • 7-Seater SUV

All models come with extensive seven-year warranty, with the Chery Super Hybrid models featuring an additional year totalling 8 years.


01 February 2026

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