MG has been named the 'Most Improved Automotive Brand for Customer Satisfaction' in YouGov's UK Automotive Rankings 2026, recording the largest year-on-year gain of any manufacturer tracked in the study.
The independent survey found MG's net customer satisfaction score rose by 8.5 points over the previous 12 months, ahead of every other brand in the study.
How YouGov measures satisfaction
YouGov's customer satisfaction metric takes the proportion of current and former owners who say they are satisfied with a brand and subtracts those who say they are dissatisfied. The 2026 rankings draw on nationally representative data gathered between 1 April 2024 and 31 March 2026.
MG sold more than 300,000 vehicles across the UK and Europe in 2025, a record for the brand, and passed one million deliveries in early 2026. MG links the satisfaction result to investment in customer service, aftersales and retailer support made during that growth.
The investment behind the result
Much of the improvement traces back to the less glamorous side of car ownership. A new 15,000 square metre parts warehouse and distribution centre, run in partnership with XPO Logistics, opened in November 2025. It now delivers parts to MG retailers across the UK overnight, arriving before 8am, shortening the wait for parts when a car is booked in.
Ownership support has been strengthened too. Through MG Assistance, owners get a like-for-like car to drive while theirs is off the road, backed by an expanded courtesy fleet across more than 180 dealerships and authorised repairers nationwide.
William Wang, managing director of MG Motor UK, said the award "reflects the additional investment we have made to deliver an outstanding customer experience" and credited the brand's retailer partners for exceeding customer expectations day to day.
MG at Richmond Motor Group
Awards for customer satisfaction are earned at retailer level, in service bays and at handovers, and our MG teams in Portsmouth, Southampton, Totton, Guildford and Bognor Regis are part of the network behind this result. As official MG dealers for Hampshire, West Sussex and Surrey, we see the ownership experience the YouGov data describes every day.
Michael Cox, Sales Director at Richmond Motor Group, said: "This award matches what we hear on our own forecourts. Plenty of people walk in curious about MG and are surprised by how much car they get for the money. The investment MG has made in parts and aftersales means we can look after them properly long after the handover."
If you are considering an MG, now is a good time to see what the fuss is about. Browse the new and used MG range online, or visit one of our MG showrooms in Portsmouth, Southampton, Totton, Guildford or Bognor Regis to book a test drive.