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Richmond MG Extend Portsmouth Football Club Partnership As Sleeve Sponsor

Richmond Motor Group, in association with MG Motor UK, are delighted to confirm the extension of our Principal Partnership with Portsmouth Football Club as the club's new sleeve sponsor.

Richmond MG Extend Partnership with Portsmouth Football Club

Richmond Motor Group, in association with MG Motor UK, are delighted to confirm the extension of our Principal Partnership with Portsmouth Football Club. Having first joined Pompey as a Principal Partner in 2024, with branding featured on the back of the men's first-team shorts, the Richmond MG branding will now take pride of place as the club's sleeve sponsor for the new campaign.

We have enjoyed a successful relationship with the Blues over the past two seasons, delivering impactful activations and engaging with supporters while strengthening our connection with the local community. The move to the sleeve represents the natural progression of a partnership that has flourished since its inception, underlining the shared ambition and strong collaboration between the two organisations.

Speaking on the extension, Chief Commercial Officer at Portsmouth Football Club, Mark Judges said:

Richmond MG have proven themselves to be an exemplary principal partner; committed, creative, and genuinely aligned with what this club stands for. The move to the sleeve is a reflection of two seasons of strong commercial collaboration and real activation that our supporters have felt. As we head into 2026/27, we're delighted to have them alongside us and looking forward to continuing to grow this partnership together.

Operations Director at Richmond Motor Group, Sam Nobes added:

We are proud to be strengthening our partnership with Portsmouth Football Club ahead of the new season. Moving onto the sleeve is a great reflection of how our relationship has grown, and the success we've shared working together over the past couple of seasons. We're excited to continue building on that and delivering more memorable moments for Pompey fans.

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