Richmond Motor Group, in association with MG Motor UK, are delighted to confirm the extension of our Principal Partnership with Portsmouth Football Club. The agreement will see Richmond MG’s branding remain proudly displayed on the back of the Men’s First Team playing shorts, reinforcing their commitment to both the Club and the wider community.
Having originally joined forces ahead of the 2024/25 campaign, Richmond MG’s integration into the Portsmouth FC partnership family has been underpinned by shared values and a drive for regional and national impact.
Since the beginning of the partnership, Richmond MG have played an instrumental role in deepening supporter engagement and driving localised brand awareness. The activations during the 2024/25 season – including the popular “Win It All” and “Hull of a Season” campaigns – were met with enthusiasm by the Fratton faithful, providing memorable experiences for fans across the country.
In addition to these activations, Richmond MG offered a series of exclusive benefits to season ticket holders and Club supporters, including tailored discounts and access to the Motability Scheme for members of the Disabled Supporters’ Group, exemplifying their dedication to accessibility and inclusivity.
Their standout performance in the automotive sector was recognised on a national level, as Richmond MG secured three major accolades at MG Motor UK’s annual awards in January 2025, being named Retailer of the Year, Group of the Year, and Aftersales Dealer of the Year.
Richmond MG’s renewed commitment ensures their visibility remains at the forefront during matchdays, as the Men’s First Team continue their journey with one of the region’s most respected automotive groups proudly on board.
